Our Services

Helping you to deliver business impact.

We work as a partner to help businesses uncover hidden factors that influence customer and employee behaviour. 

From strategic consulting to a set of unique patented tools we are able to answer your key questions, going beyond the ‘customer data centric’ model with behavioural science and psychology. 

Our approach provides clarity, purpose and practical next steps to help brands work smarter not harder.

Insights

  • Our proprietary tools and innovative approaches allow us to interrogate behaviour from all angles - psychological, contextual, emotional and the non-conscious.

    We design a bespoke approach for each challenge, combining quantitative, qualitative and biometric methods and data to reveal the hidden ‘whys’ that explain human behaviour.

    Underpinned by behavioural science - our insights are both actionable and measurable, and provide the jumping off point for strategies that will drive genuine change.

Training & Implementation

  • Our unique range of strategic services - which are led by psychologists - means that outcomes can be implemented at scale and speed across organisations of all types.

    Some of our implementation services include:

    • Human centred service design

    • Customer experience & psychological mapping

    • Product development & innovation

    • Brand positioning and value propositions

    • Business growth and maturity modelling

    • Digital roadmap design

    We also offer bespoke training programmes and modules (online and offline) in these areas.

Strategy

  • We provide the strategic clarity required to help drive better business results by unpacking human complexities.

    In partnership, we drive transformative strategy into operational delivery from operations, sales and marketing, product development, service design, customer communications as well as internal employee experience.

Optimising Employee Experience

  • We understand that internal organisational success starts with understanding your employees’ behaviours and decision drivers. Just as we help companies build engaging connections with their customers, we apply the same strategic, psychology-driven approaches to drive meaningful change internally.

    We prove what is happening, why it is happening and empower your organisation to build effective and confident cultural strategies.

    Whether you're navigating internal restructuring, improving employee experience, or leading a business-wide transformation, leaders must understand the human dynamics at play, at a deep level. They must also be experts at channeling these dynamics in constructive ways. For that, we need reliable human insights and human centered design solutions.

Every brief starts with your business needs.

  • Improve acquisition

  • Improve customer retention

  • Need to make an internal cultural shift

  • Need to become more customer centric

  • Need to innovate your product offering

How we work

  • We start by preparing and planning hypothesis to share with you. Which we then develop into detailed briefs for approval and sign off for the investigation stage.

  • This is where we use our psychological lens and toolbox to start to uncover the underlying reasons as to the WHY.

    This stage involves both internal and external investigation and delivers both conscious and non-conscious insights. These strategic recommendations are shared ready for implementation.

  • Working together we then develop and deliver a detailed implementation plan. Providing some quick wins or short/ long term interventions.

    We advise a test and learn approach to measure impact, gain interest and early adoption.

  • In our experience, the quicker businesses orchestrate themselves around human insights, the faster they can unlock real business transformation.

    This is the stage where we work together to share successful solutions either within the department or across the organisation.

Our Toolbox

We have patented technology that determines the role of non-conscious influences on consumer & employee behaviour.

These deep insights become the catalyst for new thinking and strategies.

Helping us to uncover…

  • BRAND & PRODUCT STRATEGY

    Helping brands to develop a strategic advantage through developing and validating propositions with psychological insight and analysis.

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Interested?

We would love to chat.